The Singapore Grand Prix has named Singapore Airlines as their new title sponsor, taking over from Singtel.
Singtel, a Singapore based telecommunications company, was the title sponsor for the inaugural running of the Singapore Grand Prix in 2008 and held the position until 2013. This year, the race will be called the 2014 Formula 1 Singapore Airlines Singapore Grand Prix.
“We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to be doing so in the lead-up to Singapore’s 50th birthday next year,” Singapore Airlines CEO, Mr Goh Choon Phong said today.
“Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world’s first F1 night race we will be able to enhance both for the benefit of Singaporeans and visitors alike.”
Said Mr Ong Beng Seng, head of the Singapore GP, said: “We are delighted to welcome Singapore Airlines as Title Sponsor for the Formula One Singapore Grand Prix. Given the iconic brand’s phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of both Singapore and Formula 1 around the world.”
The race will be held between the 19th and 21st of September this year at the Marina Bay Circuit.