Williams F1 Team have announced a title sponsorship deal with Martini which will see the team race under the name Williams Martini.
“We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing,” Team Founder Frank Williams said at the media launch this afternoon. “Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing return to Formula One once again in unison with Williams.”
Andy Gibson, Chief Marketing Officer with Bacardi said, “The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula One racing.
“Martini will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond. Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand.”
Felipe Massa and Valtteri Bottas will pilot the FW36 this season, and look promising to take a win.
Images courtesy Williams Martini Racing.