Lotus have announced a new sponsor, beginning this weekend at the Italian Grand Prix.
The new deal is with Emaar Properties, a Dubai based residential and commercial property investment company. The sponsorship will span for two years, beginning this weekend in Italy.
“We are delighted to begin this new relationship with Emaar Properties,” Lotus team-principal Eric Boullier said. “Particularly as the UAE has been a fruitful location for us on track with Kimi Räikkönen winning the 2012 Abu Dhabi Grand Prix. That victory truly confirmed that Lotus F1 Team as one of the foremost outfits in Formula 1 and we have continued our strong performances this season.
Meanwhile, Mohammed Alabbar, Chairman of Emaar Properties said, “Our partnership with Lotus F1 Team, a remarkable team with impeccable credentials in the racing circuit, is therefore a perfect fit to our own values. As they race at the Formula 1 Championship circuits across the world, we are truly honoured to extend our support to the Lotus F1 Team, while also engaging with our international clientele and further defining the global identity of our brand.”