Red Bull re-brand for 2013

Three time consecutive constructors champions Red Bull Racing are set to change their name for their 2013 campaign. The deal which was announced this morning will commence in March and will see the team renamed ‘Infiniti Red Bull Racing’. 

Also, the deal will see Infiniti’s role being increased from purely commercial to a technological aspect aswell. The two companies will join together for a number of projects, including working on the team’s troublesome KERS system which is prone to failure.

President of Infiniti, Johan de Nysschen, said: “While our first 24-months have been very beneficial to both parties, our new increased relationship will bring increased advantages to Infiniti and Red Bull Racing. As title sponsor, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”

While Red Bull Racing’s team principal Christian Horner added: “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One extremely effectively to become much better known in a short space of time. These two attributes make Infiniti the ideal title and technical partner for Red Bull Racing.”

Design guru Adrian Newey, Red Bull Racing’s chief technical officer also said: “Formula One presents immense design and engineering challenges on a daily basis. Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”

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